Le CRM n’est pas un logiciel c’est un écosystème !

Avec la multiplication des canaux d’interaction clients, des points de contacts et des solutions technologiques, les entreprises disposent des moyens pour gérer toutes les phases de vie du client.

Depuis quelques années, nous voyons émerger et mettons en oeuvre ces ensembles de logiciel pour délivrer la meilleure expérience clients possible. Ainsi, nous organisons l’extension du périmètre du CRM.

A l’invitation de CleverAge, nous avons participé à l’émission web les Papis du Web. Vous trouverez ci-dessous la vidéo de l’intervention d’Antoine Coubray.

6 clefs pour faire fructifier votre environnement CRM

Dans cette vidéo, nous passons en revue  6 leviers de l’efficacité CRM :

  1. La cartographie de vos Parcours Clients cibles.
  2. L’ajustement de votre outillage MarTech à vos objectifs de Relation Clients.
  3. L’organisation du Plan de Collecte.
  4. La sacralisation des Données Clients.
  5. Le déploiement d’un Plan Relationnnel.
  6. La montée en puissance progressive de votre écosystème CRM et la Relation Clients qui en découle.

Retrouvez l’intervention d’Antoine à partir de la 5ème minute.

Toutes les vidéos de l’émission les Papis du Web sont disponibles sur le site de CleverAge. Ces émissions sont un moyen rapide et efficace de développer votre culture technologique : Cloud applicatif, Architectures Serverless, PIM (Product Information Management), CDP (Customer Data Platform), WebPerf, nouveaux enjeux des API…

Partager :
Antoine Coubray pilote les interventions de CustUp dans l’univers CRM. Il met en oeuvre l’ensemble des actions nécessaires pour que

Antoine Coubray pilote les interventions de CustUp dans l’univers CRM. Il met en oeuvre l’ensemble des actions nécessaires pour que l’écosystème CRM, le Système d’Informations Client soient adaptés aux objectifs commerciaux et financiers de l’entreprise.

Des projets CRM ? Parlons-en !

Indiquez-nous vos coordonnées et éventuellement quelques mots sur votre besoin, nous vous contacterons dans les plus brefs délais pour un échange.

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    [custup_form_optinmonster]
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    [le Nom du Silo]
    [le Nom du Silo]
    [custup_icon]
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