Le CRM n’est pas un logiciel c’est un écosystème !
Avec la multiplication des canaux d’interaction clients, des points de contacts et des solutions technologiques, les entreprises disposent des moyens pour gérer toutes les phases de vie du client .
Depuis quelques années, nous voyons émerger et mettons en oeuvre ces ensembles de logiciel pour délivrer la meilleure expérience clients possible. Ainsi, nous organisons l’extension du périmètre du CRM .
A l’invitation de CleverAge, nous avons participé à l’émission web les Papis du Web. Vous trouverez ci-dessous la vidéo de l’intervention d’Antoine Coubray.
VIDEO
6 clefs pour faire fructifier votre environnement CRM
Dans cette vidéo, nous passons en revue 6 leviers de l’efficacité CRM :
La cartographie de vos Parcours Clients cibles.
L’ajustement de votre outillage MarTech à vos objectifs de Relation Clients.
L’organisation du Plan de Collecte.
La sacralisation des Données Clients.
Le déploiement d’un Plan Relationnnel.
La montée en puissance progressive de votre écosystème CRM et la Relation Clients qui en découle.
Retrouvez l’intervention d’Antoine à partir de la 5ème minute.
Toutes les vidéos de l’émission les Papis du Web sont disponibles sur le site de CleverAge. Ces émissions sont un moyen rapide et efficace de développer votre culture technologique : Cloud applicatif, Architectures Serverless, PIM (Product Information Management), CDP (Customer Data Platform), WebPerf, nouveaux enjeux des API…
Antoine Coubray pilote les interventions de CustUp dans l’univers CRM . Il met en oeuvre l’ensemble des actions nécessaires pour que l’écosystème CRM, le Système d’Informations Client soient adaptés aux objectifs commerciaux et financiers de l’entreprise.
Des projets CRM ? Parlons-en ! Indiquez-nous vos coordonnées et éventuellement quelques mots sur votre besoin, nous vous contacterons dans les plus brefs délais pour un échange.
[custup_form_optinmonster]
[custup_form_optinmonster]
[custup_form_blog_inline_optinmonster]
<script type="text/javascript">
jQuery(document).ready(function( $ ) {
grecaptcha.render( 'captcha-nJ8cO', {
'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw',
'theme' : 'light'
});
var dj_envoyer_inscription = true;
jQuery(document).delegate( '#dj_envoyer_inscription-nJ8cO', 'click', function(){
if(dj_envoyer_inscription){
dj_envoyer_inscription = false;
var email = jQuery('#dj_form_optinmonster-nJ8cO input[name="email"]').val();
var data = new FormData();
data.append( "action", "inscription_mailchimp");
data.append( "email", email);
data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-nJ8cO .g-recaptcha-response").val());
jQuery("#dj_form_optinmonster-nJ8cO .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-nJ8cO .panel-primary").css('display', 'block');
jQuery("#dj_form_optinmonster-nJ8cO .panel-primary span").html( site.message_030 );
$.ajax({
url: site.ajax_url,
type: 'post',
dataType: 'JSON',
processData: false,
contentType: false,
cache: false,
data: data,
success: function(result) {
if(result.alerte){
jQuery("#dj_form_optinmonster-nJ8cO .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-nJ8cO .panel-danger span").html(result.alerte);
jQuery("#dj_form_optinmonster-nJ8cO .panel-danger").css('display', 'block');
}else if(result.message){
jQuery("#dj_form_optinmonster-nJ8cO .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-nJ8cO .panel-success span").html(result.message);
jQuery("#dj_form_optinmonster-nJ8cO .panel-success").css('display', 'block');
}
if(result.status){
dataLayer.push({
"event": "gaEvent",
"eventCategory": "Blog-Inline",
"eventAction": "clic",
"eventLabel": "https://www.custup.com/papis-web-crm/",
"eventValue": "",
"eventNoninteraction": "true"
});
}
dj_envoyer_inscription = true;
},
error: function(errorThrown){
dj_envoyer_inscription = true;
}
});
}
return false;
});
});
</script>
<div id="dj_form_optinmonster-nJ8cO" class="form_inline">
<div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5">
<div class="panel panel-primary m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-success m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-danger m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
</div>
<div class="col-md-7 col-sm-12 col-xs-12 no-padding form-group">
<input class="form-control form-inline" type="text" id="dj_email" name="email" placeholder="E-mail" />
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha">
<div id="captcha-nJ8cO"></div>
</div>
<div class="col-md-5 col-sm-12 col-xs-12 no-padding form-group envoyer text-center ">
<button id="dj_envoyer_inscription-nJ8cO" class="dj_envoyer_inscription" type="submit">Je m'abonne !</button>
</div>
</div>
[le Nom du Silo]
[le Nom du Silo]
[custup_icon]
<img src="https://www.custup.com/wp-content/themes/custup/public/img/icon.png" alt="Merci pour votre visite" class="skip-lazy" width="28" height="27"/>
[custup_form_exit]
<script type="text/javascript">
jQuery(document).ready(function( $ ) {
grecaptcha.render( 'captcha-WiI63', {
'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw',
'theme' : 'light'
});
var dj_envoyer_inscription = true;
var email = "";
jQuery(document).delegate( '#emailWiI63', 'change', function(){
email = jQuery(this).val();
});
jQuery(document).delegate( '#dj_envoyer_inscription-exit-WiI63', 'click', function(){
if(dj_envoyer_inscription){
dj_envoyer_inscription = false;
var data = new FormData();
data.append( "action", "inscription_mailchimp");
data.append( "email", email);
data.append( "exit", 1 );
data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-exit-WiI63 .g-recaptcha-response").val());
jQuery("#dj_form_optinmonster-exit-WiI63 .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-exit-WiI63 .panel-primary").css('display', 'block');
jQuery("#dj_form_optinmonster-exit-WiI63 .panel-primary span").html( site.message_030 );
$.ajax({
url: site.ajax_url,
type: 'post',
dataType: 'JSON',
processData: false,
contentType: false,
cache: false,
data: data,
success: function(result) {
if(result.alerte){
jQuery("#dj_form_optinmonster-exit-WiI63 .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-exit-WiI63 .panel-danger span").html(result.alerte);
jQuery("#dj_form_optinmonster-exit-WiI63 .panel-danger").css('display', 'block');
}else if(result.message){
jQuery("#dj_form_optinmonster-exit-WiI63 .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-exit-WiI63 .panel-success span").html(result.message);
jQuery("#dj_form_optinmonster-exit-WiI63 .panel-success").css('display', 'block');
}
if(result.status){
dataLayer.push({
"event": "gaEvent",
"eventCategory": "Exit",
"eventAction": "clic",
"eventLabel": "https://www.custup.com/papis-web-crm/",
"eventValue": "",
"eventNoninteraction": "true"
});
}
dj_envoyer_inscription = true;
},
error: function(errorThrown){
dj_envoyer_inscription = true;
}
});
}
return false;
});
});
</script>
<div id="dj_form_optinmonster-exit-WiI63" class="form_inline popin-exit">
<div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5">
<div class="panel panel-primary m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-success m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-danger m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group">
<input class="form-control" type="text" id="emailWiI63" name="email" placeholder="E-mail" />
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha">
<div id="captcha-WiI63"></div>
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group envoyer text-center ">
<button id="dj_envoyer_inscription-exit-WiI63" class="dj_envoyer_inscription" type="submit">S'inscrire !</button>
</div>
</div>
[custup_form_silo_scroll_optinmonster]
<script type="text/javascript">
var email = "";
jQuery(document).ready(function( $ ) {
grecaptcha.render( 'captcha-T2Juv', {
'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw',
'theme' : 'light'
});
var dj_envoyer_inscription = true;
jQuery(document).delegate( '#emailT2Juv', 'change', function(){
email = jQuery(this).val();
});
jQuery(document).delegate( '#dj_envoyer_inscription-T2Juv', 'click', function(e){
if(dj_envoyer_inscription){
dj_envoyer_inscription = false;
var data = new FormData();
data.append( "action", "inscription_mailchimp");
data.append( "email", email);
data.append( "id_article", 12385);
data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-T2Juv .g-recaptcha-response").val());
jQuery("#dj_form_optinmonster-T2Juv .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-T2Juv .panel-primary").css('display', 'block');
jQuery("#dj_form_optinmonster-T2Juv .panel-primary span").html( site.message_030 );
$.ajax({
url: site.ajax_url,
type: 'post',
dataType: 'JSON',
processData: false,
contentType: false,
cache: false,
data: data,
success: function(result) {
if(result.alerte){
jQuery("#dj_form_optinmonster-T2Juv .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-T2Juv .panel-danger span").html(result.alerte);
jQuery("#dj_form_optinmonster-T2Juv .panel-danger").css('display', 'block');
}else if(result.message){
jQuery("#dj_form_optinmonster-T2Juv .panel").css('display', 'none');
jQuery("#dj_form_optinmonster-T2Juv .panel-success span").html(result.message);
jQuery("#dj_form_optinmonster-T2Juv .panel-success").css('display', 'block');
}
if(result.status){
dataLayer.push({
"event": "gaEvent",
"eventCategory": "Silo-XXX-Scroll",
"eventAction": "clic",
"eventLabel": "https://www.custup.com/papis-web-crm/",
"eventValue": "",
"eventNoninteraction": "true"
});
}
dj_envoyer_inscription = true;
},
error: function(errorThrown){
dj_envoyer_inscription = true;
}
});
}
return false;
});
});
</script>
<div id="dj_form_optinmonster-T2Juv">
<form>
<div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5">
<div class="panel panel-primary m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-success m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-danger m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group">
<input class="form-control" type="text" id="emailT2Juv" name="email" placeholder="E-mail" />
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha">
<div id="captcha-T2Juv"></div>
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group envoyer text-center ">
<button id="dj_envoyer_inscription-T2Juv" class="dj_envoyer_inscription" value="xx" type="submit">S'inscrire</button>
</div>
</form>
</div>
[custup_count_abonnes_liste_mailchimp]
4369
[custup_form_horizontal_optinmonster]
<script type="text/javascript">
var email = "";
jQuery(document).ready(function( $ ) {
grecaptcha.render( 'captcha-WAsHn', {
'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw',
'theme' : 'light'
});
var dj_envoyer_inscription = true;
jQuery(document).delegate( '#emailWAsHn', 'change', function(){
email = jQuery(this).val();
});
jQuery(document).delegate( '#dj_envoyer_inscription-WAsHn', 'click', function(){
if(dj_envoyer_inscription){
dj_envoyer_inscription = false;
var data = new FormData();
data.append( "action", "inscription_mailchimp");
data.append( "email", email);
data.append( "recaptcha_response", jQuery("#dj_form_horizontal_optinmonster-WAsHn .g-recaptcha-response").val());
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel").css('display', 'none');
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel-primary").css('display', 'block');
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel-primary span").html( site.message_030 );
$.ajax({
url: site.ajax_url,
type: 'post',
dataType: 'JSON',
processData: false,
contentType: false,
cache: false,
data: data,
success: function(result) {
if(result.alerte){
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel").css('display', 'none');
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel-danger span").html(result.alerte);
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel-danger").css('display', 'block');
}else if(result.message){
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel").css('display', 'none');
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel-success span").html(result.message);
jQuery("#dj_form_horizontal_optinmonster-WAsHn .panel-success").css('display', 'block');
}
if(result.status){
dataLayer.push({
"event": "gaEvent",
"eventCategory": "Blog-Floating-Bar",
"eventAction": "clic",
"eventLabel": "https://www.custup.com/papis-web-crm/",
"eventValue": "",
"eventNoninteraction": "true"
});
}
dj_envoyer_inscription = true;
},
error: function(errorThrown){
dj_envoyer_inscription = true;
}
});
}
return false;
});
});
</script>
<div id="dj_form_horizontal_optinmonster-WAsHn" class="dj_form_horizontal_optinmonster">
<input type="hidden" name="recaptcha_response" value="">
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group dj_email_content">
<input class="form-control" type="text" id="emailWAsHn" name="email" placeholder="E-mail" />
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group text-center dj_email_envoyer">
<button id="dj_envoyer_inscription-WAsHn" class="dj_envoyer_inscription" type="submit">Valider</button>
</div>
<div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha">
<div id="captcha-WAsHn"></div>
</div>
<div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5">
<div class="panel panel-primary m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-success m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
<div class="panel panel-danger m-0" style="display:none;">
<div class="panel-heading">
<span class="m-5"></span>
</div>
</div>
</div>
</div>
